I'm a design leader who sets a direction teams want to build toward.
My superpower is seeing what a designer is capable of before they do, and putting them in a position to prove it. I still stay close enough to the work to know exactly what I'm asking of them.
Off the clock, challenge me to a battle in ZisWord, my iMessage competitive Wordle app. Or ask me about the time I made a viral meme.
ZisWord
Pave, Design Manager, 2026
Setting a vision for a unified, agentic platform that teams could build toward
We called ourselves an agentic platform. We were actually four disconnected products stitched into one nav, with no one owning what "unified" should even mean. I didn't wait for a mandate: aligned product and design around shared principles, then ran a cross-office design week to turn that alignment into a real vision and IA proposal.
5 product principles
New IA artifact the team is building towards
Pave, Design Manager, 2025-2026
Steering a design-led rebuild of our most complex product
Market Pricing was our fastest-growing enterprise product, and it was falling apart: constant bug triage, hours-long tasks that should've been self-serve, unusable enough that we froze new sales. I stepped in to make sure the fix wasn't more bandaids, restaffing the team, splitting short and long-term work, and getting stakeholder buy-in for a full design-led rebuild.
+2 CSAT
$450k renewal after churn risk
5 min avg workflow, down from hours
Pave, Lead Designer, 2025
Designing the data product to earn trust and oust the incumbent
Market Data is Pave's moat, the compensation data our platform's insights are built on. But we didn't have the credibility of the incumbents we were competing against. I used Claude to rapidly prototype a new search experience and got it in front of users within days. The early signal was strong enough that I used it to make the case for a much bigger scope than what had been requested, redesigning the core experience rather than patching around it.
▲
2x ARR
▲
$450k contract value after churn risk
▲
5 min avg workflow
MasterClass, Design Lead (Manager), 2021–2023
Finding enterprise market fit for a consumer brand
MasterClass was spinning up a B2B product after building its name in consumer. I joined as the sole designer and built from 0 to 1 to unlock enterprise deals. But bolting enterprise features onto the consumer product wasn't enough to actually scale the business. I led research to find MasterClass's actual differentiator in the L&D space and designed a north star experience around it, reorienting the product from content browsing to skills-based learning. I managed two designers, one on growth and one on learner experience, while staying player-coach on admin myself.
$25M in net new sales
3x L&D annual revenue
Northwestern Mutual, Design Lead, 2021–2023
Bringing self-serve
Lorem ipsum
$3M in first three months